strategies

New Balance Experience Store Uses the Equal Strategy Sensory Touch

Asia's leading 'environmental branding consultancy' Equal Strategy has helped New Balance to project a total sensory experience with a retro '50's and '60's look and feel in its Worlds first New Balance Experience Store in Beijing's historic Qianmen ... B2B News Asia
New Balance - Equal Strategy - experience store - sensory branding

The Future Is Sensory - Hospitality Asia

June 2008 Smell and sound are the next big branding tools. Branding, as far as the hospitality business is concerned, is now no longer just about brand standards, logos on everything which can be monogrammed or even service excellence. In a business ... B2B News Asia
hospitality - sensory branding - Equal Strategy - customer experience - hotel - music styling - fragrance

A Multi Sensory Approach To Helping Customers Fall In Love With Your Brand - Singapore Marketer

July 2009 Brands find it increasingly difficult to differentiate and connect with their target market. With 83% of marketing budgets being spent on commercial communication that appeals to one sense – our eyes, 75% of our decisions are based upon what ... B2B News Asia
Equal Strategy - sensory branding - customer experience - music styling - retail - Singapore Marketer

Using Scents To Earn More Dollars - The New Paper on Sunday

The New Paper on Sunday, Hedy Khoo June 2009 He believes smells & sounds can be used in branding WILL smelling something nice put you in the mood to spend? Brand consultant Simon Faure-Field, 38, of Equal Strategy is a firm believer that smells and ... B2B News Asia
branding - sensory experience - Equal Strategy - scents - sounds - multi-sensory experiences

How Hotels Seduce You - 8 Days

by Angeline Tse March 2009 Prior to our meeting with Simon Faure-Field, CEO of Equal Strategy, a company dedicated to creating quality consumer experiences, we assumed hotels played soporific muzak, and smelt of erm, Haze. But sitting in the lobby bar ... B2B News Asia
sensory - Singapore - hotel - fragrance - music - hospitality - Equal Strategy - brand experience

Business Scents - South China Morning Post

by Charmaine Chan February 2009 Companies are using ‘signature smells’ in a bid to win customers, writes Charmaine Chan. Simon Faure-Field talks brands. He tosses into conversation such terms as “brand extension”, “brand values”, “brand positioning”, ... B2B News Asia
Equal Strategy - sensory branding - music styling - scent branding - Hong Kong - South China Morning Post

The Five Senses of Engagement - Marketing Magazine Malaysia

by Gopal Nair February 2009 Influencing behaviours and creating suggestions at both the conscious and unconscious levels can be the right stimulus for Consumer Arousal. Simon A. Faure-Field, CEO of Equal Strategy has been at the forefront of driving ... B2B News Asia
sensory branding - marketing - equal strategy - music - fragrance - ambient lighting - retail environments

The Sensory Guru - Moods.SG Feb 2009

by Simon Faure-Field February 2009 Music is an integral part of the bar scene today, running the gamut from techno to rhythm and blues. Every outlet seeks to create its own sonic ambience. And therefore every responsible bar or club proprietor needs ... B2B News Asia
music - licensing - copyright - Equal Strategy - sonic ambience - mp3

With Audible and Olfactory Lures, One Marketer Helps Pull In Punters - The Bali Times

by Lia Stewart January 2009 NUSA DUA – Bali boasts some of the world’s most exotic resorts and a suite of famously atmospheric lounges and restaurants featuring stunning design, spectacular views, luxurious materials and excellent food. These properties ... B2B News Asia
sensory - bali - experience - branding - hospitality - audible - scent - sound - asia - Equal Strategy

A Nose For Business - Connect

January 2009 Singapore-based sensory branding consultancy Equal Strategy has been on the scent of some serious business around the Pacific Rim lately. MD Simon Faure-Field (pictured above) has been infusing the luxury hotels of the region with an array ... B2B News Asia
sensory branding - scent - luxury - brand - customer experience - Equal Strategy

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