night spots

HBO Asia gets a makeover

WHAT’S new at HBO Asia nowadays? Just about everything, from the scheduling and between-movie interstitials, to the on-air look and the redesigned web site.This transformation wasn’t dramatic or instant: the changes were phased in incrementally. The ... OnScreenAsia
Marketing

A Toast to Post

Australia: Cutting Edge Sydney: 140 Myrtle Street, Chippendale NSW 2008 Brisbane: Cnr Riverside Drive & Jane Street, West End QLD 4101 Tel: +61 2 8332 5999 (Sydney) / +61 7 3013 6222 (Brisbane) Fax: +61 2 8332 5999 (Sydney) / +61 7 3013 6222 (Brisbane) Email: ... OnScreenAsia

Fragmentation lessens upside of growth

The Ministry of Information & Broadcasting (I&B) in India permitted 77 private satellite TV channels in 2009 to uplink/downlink under guidelines, taking the total number of channels to 512. Of these 249 are news channels and 263 are non-news channels. This ... OnScreenAsia
Research

Branded content gets Ugly in Asia

A story about a nerdy teen with oversized glasses, tram-track braces and frumpy clothes is an unlikely way for any company to promote its brands, let alone the world’s second largest advertiser. But Ugly Betty, a comedy drama adapted from a Columbian ... OnScreenAsia
Advertising - Research

Brand makeovers

Discovery Turbo 22 September 2008 saw Discovery Turbo replace Discovery Real Time in Australia, Hong Kong and Southeast Asia. Discovery Turbo is a new 24-hour channel dedicated to speed and all things motored - targeted at males 18-54. (This was not ... OnScreenAsia
Marketing

Bringing history to life

OverviewAETN All Asia Networks is a joint venture between A&E Television Networks (AETN) and ASTRO All Asia Entertainment Networks Limited, a subsidiary of ASTRO All Asia Networks plc (ASTRO). Formed in April 2007, the international media company was ... OnScreenAsia
Marketing

Cinematographer’s Special: Beyond The Lens… and Call of Duty

Ever so often, cinematographers are called upon to work in remote locations under extreme conditions. Yet the innate desire to capture stories and footages that may otherwise be lost to the viewing public, is enough impetus for them to risk “a few ... OnScreenAsia
Production

Dancing beer bottles

The Skinny When TVC Director Martin R. Wilk was given the assignment from Sudest, a leading production house in Vietnam to create a 30-second animation TVC for Vietnamese beer Dai Viet, he knew it was going to be a big challenge. Given his background ... OnScreenAsia
Special Effects

Nat Geo & Fox’s blossoming bouquet

hong kong-based senior vice president marketing Sonia Jackson makes for a convenient comparison with some of the brands she oversees: cosmopolitan and well-travelled, she has been with the Fox family longer than many of the channel brands have existed. ... OnScreenAsia
Marketing

A BAD DAY

The Skinny Made for international markets, the Nokia N96 launch video that aired worldwide in February 2008 to herald the debut of Nokia’s latest product was produced by FHQ Fluid in collaboration with the team at Upper Story Singapore, who conceptualized ... OnScreenAsia
Special Effects

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