crisis

Despite crisis, Vietnam remains a lot more attractive investment than Thailand

63% of senior business executives believe that Vietnam is now a more attractive investment opportunity than Thailand, according to figures released this week by Solidiance Asia. The poll, conducted by strategic marketing consultancy Solidiance, quizzed ... B2B News Asia
Vietnam consulting - Vietnam market entry - Solidiance - Vietnam - Vietnam market intelligence

With Audible and Olfactory Lures, One Marketer Helps Pull In Punters - The Bali Times

crisis, Bali’s hospitality providers are learning how to gain a long-term market advantage by further enhancing the sensory experience of their clients to promote customer satisfaction and loyalty – and company profit. Singapore-based branding specialist... B2B News Asia
sensory - bali - experience - branding - hospitality - audible - scent - sound - asia - Equal Strategy

The Sopranos Seasons 1-6 DVD Boxset---dvdshop88

Product Description New challenges abound for Tony Soprano as his life grows increasingly complicated. Now that he and Carmela are back together, they must face the reality that their kids are no longer children, but not yet grown. And with Johnny Sack ... B2B News Asia
dvdshop88--good dvds online store

Out To Lunch With... Simon Faure-Field, CEO of Equal Strategy - Appetite

by Sheryl Quek June 2008 You can’t see it, you can’t touch it. But Simon Faure-Field‘s chosen field is one that will affect how you feel through your sense of hearing and smell. His job is to create signature fragrances and customized music soundtracks, ... B2B News Asia
sensory branding - experience - brand atmospherics - equal strategy - music - restaurants - hotels - olfact

The Five Senses of Engagement - Marketing Magazine Malaysia

by Gopal Nair February 2009 Influencing behaviours and creating suggestions at both the conscious and unconscious levels can be the right stimulus for Consumer Arousal. Simon A. Faure-Field, CEO of Equal Strategy has been at the forefront of driving ... B2B News Asia
sensory branding - marketing - equal strategy - music - fragrance - ambient lighting - retail environments

Business Scents - South China Morning Post

by Charmaine Chan February 2009 Companies are using ‘signature smells’ in a bid to win customers, writes Charmaine Chan. Simon Faure-Field talks brands. He tosses into conversation such terms as “brand extension”, “brand values”, “brand positioning”, ... B2B News Asia
Equal Strategy - sensory branding - music styling - scent branding - Hong Kong - South China Morning Post

Microsoft Vine To Connect Family, Friends When Crisis Hits

... communication methods are either broken or not particularly efficient. Times of crisis usually involve a breakdown in mobile phone or other key communication infrastructures, and Vine is designed to be as hardy as possible to keep people connected. External Source

Intentional Upheaval: ACRL Report Says Libraries Must Turn Crisis into Opportunity

External Source

Amish face crisis of faith

A part-time construction job strengthened Orva Fry's financial foundation after he was laid off from a recreational vehicle factory. It also kept the 41-year-old Amish father of two on steady spiritual ground. External Source

Older Workers Hit Hardest By Unemployment Crisis

While millions of hundreds of thousands of people have lost their jobs this year, as the recession bites, an analysis of the official figures suggests that the over 60s have been hit harder than anyone else.The jump in the number of people claiming Jobseekers' ... External Source

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