advertising agencies

BA to switch “world’s favourite” account

LONDON – They may have given British Airways the slogan "the world's favourite airline" but M&C Saatchi may not be BA’s most favourite advertising agency. The UK carrier is ending a 23-year relationship with the two Saatchi brothers, who coined the ... TravelWeekly Asia
Airlines

Emirates' clever web play

advertising agencies, direct marketing and media agencies and web specialists. At the centre of this network is EmPower – an extranet or Web-based coordination tool developed by Emirates’ corporate communications department to administer and control... TravelWeekly Asia
Airlines

Getting that great image right

Don’t count on luck to get great advertising. Hard work, intelligence and creativity can increase your chances. Bob Hutchinson, brand marketing consultant, shares these tips into how to make great advertising.Great Advertising. You should be so lucky. ... TravelWeekly Asia
Airlines - Corporate Travel - Hotels

Now Garuda tries humility

Tongue in cheek, Ian Jarrett looks at a new approach to airline promotion 22 June 2000 Garuda's full page advertisements in Indonesian newspapers thanking passengers for their "criticism and suggestions" was one of the talking points of the Bali ... TravelWeekly Asia
Airlines

The role of the middle man

advertising agencies. But it is much more than a simple transaction. Business to business media are often at the centre of a particular industry, ensuring that the issues of the day are addressed, that heroes and villains are recognised and – most importantly... TravelWeekly Asia
Airlines - China - Corporate Travel

The future world of advertising: Conflicts and sex

6 April 2001 Conflicts Marketing Communications Companies worldwide will follow the example set by Japan for decades. Mergers and Acquisitions will create fewer and bigger agencies. As we come to terms with the implications of this continuing ... TravelWeekly Asia

NYC to open representative office in Shanghai

SHANGHAI--New York City tourism officials have reached a with the Chinese government to join a select group of American destinations with permission to promote themselves in the Communist nation. Under the agreement, the city will not be able to ... TravelWeekly Asia
Travel Agents

Kebaya-clad Singapore Girl to stay

SINGAPORE –TBWA, the advertising agency chosen to spearhead SIA’s creative , reassured customers and supporters that the Singapore Girl Icon will remain. Huang Cheng Eng, SIA’s executive vice president for marketing and the regions, said that SIA ... TravelWeekly Asia
Airlines

Cutting commissions an excuse:Hatton

The topic of commission cuts raised some heated debate at the recent TAFI (Travel Agents federation of India) International Convention in Singapore in February. Mike Hatton, president of WTAAA kicked off the discussion by saying that “commission cuts ... TravelWeekly Asia
Travel Agents

Zuji makes waves in North Asia

7 November 2003 After a year of working behind the scenes, doing on-the-ground market research, tweaking the systems that work the site, and building up its content, Zuji is taking its product out to the people. Following consumer advertising ... TravelWeekly Asia
Airlines - China - Online Travel - Hotels

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