advertising agencies

Network wars on a different planet

advertising agencies and media agencies as part of one team - or separately. Competing agencies can now even work side by side. A client may use the creative and media services from partner agencies (like O&M and Mindshare) or deal with completely different,... OnScreenAsia
Media Financing

Australian Writers and Art Directors Association honours Asia-Pacific works

The Australian Writers and Art Directors Association (AWARD) honoured the most outstanding creative work in the Asia Pacific region last month in a ceremony held at the Overseas Passenger Terminal in Sydney. A record number of 10 Gold winners were ... OnScreenAsia
Events

Global ad agencies and brands set for big splash at MIPTV 2008

advertising agencies and their subsidiaries and affiliates including TBWA, Havas Entertainment, Euro RSCG, WPP Group's Ogilvy & Mather, OgilvyOne Worldwide, OgilvyAction and brands such as Dove, Nike, American Express, Fanta, Ford, BP and Kodak will also... OnScreenAsia

CASBAA goes on the ATAC

For most media agencies there is no doubt that TV remains the most effective way to reach a large audience quickly and cost effectively. In a fragmented advertising world, across multiple countries, languages and media options, utilizing the highly targeted ... OnScreenAsia
Advertising - Research

Branded content gets Ugly in Asia

A story about a nerdy teen with oversized glasses, tram-track braces and frumpy clothes is an unlikely way for any company to promote its brands, let alone the world’s second largest advertiser. But Ugly Betty, a comedy drama adapted from a Columbian ... OnScreenAsia
Advertising - Research

Meet The Chairpersons

Q: What do you make of the Apollo Awards? Is it another drop in the ocean of award shows or does it actually hold any significant value? Linda Locke (LL): The Apollo Awards has a significant role to play in encouraging and creating recognition for ... OnScreenAsia
Animation - Post-production - Production - Special Effects

Top Picks in Post ==> leading asian post facilities2006

Advertising Agencies and Production Companies from Singapore, Indonesia, China, Vietnam, Thailand and India Recent Awards and Recognition • Apollo Awards • Creative Circle Awards • Promax & BDA • Opening Film for Cannes Director’s... OnScreenAsia
Post-production

ZenithOptimedia forecast: China to overtake UK in global ad market

ZenithOptimedia has forecast that this year China will overtake the UK to become the fourth largest ad market in the world. ZenithOptimedia's latest adspend predictions include 5.4 per cent growth in China this year. The agency also concluded ... OnScreenAsia
Content

Survival of the fittest

The first thing Jeff Cressall does in the mornings these days is reach for his BlackBerry and look at updates of the Dow Jones Index. The Asia-Pacific president of Universal McCann confesses to have never been so interested in the movements of the financial ... OnScreenAsia
Advertising - Research

CASBAA’s website demonstrates “The power of pay-TV”

advertising agencies and clients can access www.thepowerofpaytv.com, a website launched by the Cable & Satellite Broadcasting Association of Asia (CASBAA) to highlight marketing opportunities for the client and agency community to reach Asia Pacific pay-TV... OnScreenAsia

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