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The LCD TV Association launches GreenTV Logo Program

 The LCD TV Association, a global, not-for-profit, marketing trade association formed to help the entire LCD supply chain, retail channel and consumers, recently launched its GreenTV logo program to help focus LCD TV manufacturers and brands on reducing ... EDN Asia
Peripherals - Communications/Mobile

Zad Mobile launches Mobile Advertising Platform with Smart Communications in the Philippines

 Zad Mobile and Smart Communications Inc. (SMART), the Philippines' leading wireless services provider, have launched a range of mobile advertising services, which will be delivered through Zad Mobile's Mobile Advertising Platform (ZMAP) that offers campaign ... EDN Asia
Communications/Mobile - Consumer Electronics

ZenithOptimedia forecast: China to overtake UK in global ad market

 ZenithOptimedia has forecast that this year China will overtake the UK to become the fourth largest ad market in the world. ZenithOptimedia's latest adspend predictions include 5.4 per cent growth in China this year. The agency also concluded ... OnScreenAsia
Content

Unilever strengthens its Asian presence

 advertising agencies and business partners. He sees the growth of the business hub for Unilever's Asia, Africa, Central and Eastern European region in Singapore "as a crucial step in aligning the region with the One Unilever program, which is aimed at... Asia Food Journal
Processing

Survival of the fittest

 The first thing Jeff Cressall does in the mornings these days is reach for his BlackBerry and look at updates of the Dow Jones Index. The Asia-Pacific president of Universal McCann confesses to have never been so interested in the movements of the financial ... OnScreenAsia
Advertising - Research

Christophe Lambert to keynote at MIPTV 2009

 Paris - Christophe Lambert, advertising director and co-founder of the Blue agency with director/producer Luc Besson, will give the creative keynote at MIPTV 2009 on branded entertainment. The 46th MIPTV entertainment content market will take place in ... OnScreenAsia
Content

Bringing history to life

 OverviewAETN All Asia Networks is a joint venture between A&E Television Networks (AETN) and ASTRO All Asia Entertainment Networks Limited, a subsidiary of ASTRO All Asia Networks plc (ASTRO). Formed in April 2007, the international media company was ... OnScreenAsia
Marketing

CASBAA’s website demonstrates “The power of pay-TV”

 advertising agencies and clients can access www.thepowerofpaytv.com, a website launched by the Cable & Satellite Broadcasting Association of Asia (CASBAA) to highlight marketing opportunities for the client and agency community to reach Asia Pacific pay-TV... OnScreenAsia

The IOM Report

 The US Food and Drug Administration (FDA) is suffering from a "dysfunctional organizational culture" in which the emphasis on reviewing new drugs for market approval significantly outweighs the monitoring and assessing of safety after drugs have been ... Pharma Asia

Brunei tourism to get a makeover (SPECIAL REPORT: 25th WTM)

 BANDAR SERI BEGAWAN - Tourism Brunei is to follow Malaysia in revamping its tourism branding. Tourism Brunei has employed a Bangkok-based advertising agency to create a fresh look. Sheikh Jamaluddin, director-general of Brunei tourism, told TravelWeekly ... TravelWeekly Asia
Airlines





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