advertising agencies

Now Garuda tries humility

Tongue in cheek, Ian Jarrett looks at a new approach to airline promotion 22 June 2000 Garuda's full page advertisements in Indonesian newspapers thanking passengers for their "criticism and suggestions" was one of the talking points of the Bali ... TravelWeekly Asia
Airlines

Australian Writers and Art Directors Association honours Asia-Pacific works

The Australian Writers and Art Directors Association (AWARD) honoured the most outstanding creative work in the Asia Pacific region last month in a ceremony held at the Overseas Passenger Terminal in Sydney. A record number of 10 Gold winners were ... OnScreenAsia
Events

Global ad agencies and brands set for big splash at MIPTV 2008

advertising agencies and their subsidiaries and affiliates including TBWA, Havas Entertainment, Euro RSCG, WPP Group's Ogilvy & Mather, OgilvyOne Worldwide, OgilvyAction and brands such as Dove, Nike, American Express, Fanta, Ford, BP and Kodak will also... OnScreenAsia

NYC to open representative office in Shanghai

SHANGHAI--New York City tourism officials have reached a with the Chinese government to join a select group of American destinations with permission to promote themselves in the Communist nation. Under the agreement, the city will not be able to ... TravelWeekly Asia
Travel Agents

Kebaya-clad Singapore Girl to stay

SINGAPORE –TBWA, the advertising agency chosen to spearhead SIA’s creative , reassured customers and supporters that the Singapore Girl Icon will remain. Huang Cheng Eng, SIA’s executive vice president for marketing and the regions, said that SIA ... TravelWeekly Asia
Airlines

Cutting commissions an excuse:Hatton

The topic of commission cuts raised some heated debate at the recent TAFI (Travel Agents federation of India) International Convention in Singapore in February. Mike Hatton, president of WTAAA kicked off the discussion by saying that “commission cuts ... TravelWeekly Asia
Travel Agents

Google Continues India Growth; Opens Business Operations in Delhi and Mumbai

Google Inc marked its continued investment in India with the opening of its business operations in Delhi and Mumbai. These operations complement existing centre in Bangalore and Hyderabad, and are designed to enable Google to develop business opportunities, ... EDN Asia
Digital Den - Software

CASBAA goes on the ATAC

For most media agencies there is no doubt that TV remains the most effective way to reach a large audience quickly and cost effectively. In a fragmented advertising world, across multiple countries, languages and media options, utilizing the highly targeted ... OnScreenAsia
Advertising - Research

Branded content gets Ugly in Asia

A story about a nerdy teen with oversized glasses, tram-track braces and frumpy clothes is an unlikely way for any company to promote its brands, let alone the world’s second largest advertiser. But Ugly Betty, a comedy drama adapted from a Columbian ... OnScreenAsia
Advertising - Research

Meet The Chairpersons

Q: What do you make of the Apollo Awards? Is it another drop in the ocean of award shows or does it actually hold any significant value? Linda Locke (LL): The Apollo Awards has a significant role to play in encouraging and creating recognition for ... OnScreenAsia
Animation - Post-production - Production - Special Effects

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