advertising agencies

MyClick and Ogilvy Embark on a Groundbreaking Partnership

Two leaders in their fields have joined together to bring a new level of accountability and new consumer accessibility to the advertising game. A patented platform developed by MyClick, a provider of mobile imaging and cross media advertising solutions, ... EDN Asia
Communications/Mobile - Consumer Electronics - Software

BA to switch “world’s favourite” account

LONDON – They may have given British Airways the slogan "the world's favourite airline" but M&C Saatchi may not be BA’s most favourite advertising agency. The UK carrier is ending a 23-year relationship with the two Saatchi brothers, who coined the ... TravelWeekly Asia
Airlines

Emirates' clever web play

advertising agencies, direct marketing and media agencies and web specialists. At the centre of this network is EmPower – an extranet or Web-based coordination tool developed by Emirates’ corporate communications department to administer and control... TravelWeekly Asia
Airlines

Sprint Sets Stage for 2008 Xohm WiMAX Launch

Demonstrating continuing progress with its next-generation wireless network initiative, Sprint Nextel has announced new Xohm mobile Internet business agreements involving web portal services and WiMAX network access devices. The company also named an ... Wireless Design & Development Asia (WDD Asia)
Services

Sharp Saves More Than $1.6m in Operating Costs with CDC Software

CDC Software has announced that its Pivotal MarketFirst marketing automation and lead generation solution has saved Sharp Electronics Manufacturing Corporation of America more than $1.6 million in operating costs. Pivotal MarketFirst has significantly ... EDN Asia
Finance/Economics - Management

Network wars on a different planet

advertising agencies and media agencies as part of one team - or separately. Competing agencies can now even work side by side. A client may use the creative and media services from partner agencies (like O&M and Mindshare) or deal with completely different,... OnScreenAsia
Media Financing

Getting that great image right

Don’t count on luck to get great advertising. Hard work, intelligence and creativity can increase your chances. Bob Hutchinson, brand marketing consultant, shares these tips into how to make great advertising.Great Advertising. You should be so lucky. ... TravelWeekly Asia
Airlines - Corporate Travel - Hotels

The Wilder Shores of Pharmaceutical Marketing

Confronting today’s disintegrating communications environment, the biggest consumer marketers – American Express, DaimlerChrysler, Coca-Cola, Procter & Gamble – are fundamentally re-tooling their approach to brand management and how they work ... Pharma Asia
Drug Manufacturing

The future world of advertising: Conflicts and sex

6 April 2001 Conflicts Marketing Communications Companies worldwide will follow the example set by Japan for decades. Mergers and Acquisitions will create fewer and bigger agencies. As we come to terms with the implications of this continuing ... TravelWeekly Asia

The role of the middle man

advertising agencies. But it is much more than a simple transaction. Business to business media are often at the centre of a particular industry, ensuring that the issues of the day are addressed, that heroes and villains are recognised and – most importantly... TravelWeekly Asia
Airlines - China - Corporate Travel

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