zenithoptimedia

ZenithOptimedia forecast: China to overtake UK in global ad market

ZenithOptimedia has forecast that this year China will overtake the UK to become the fourth largest ad market in the world. ZenithOptimedia's latest adspend predictions include 5.4 per cent growth in China this year. The agency also concluded that... OnScreenAsia
Content

Beijing Games to drive global TV ad spending to record heights

ZenithOptimedia. It projects the total ad pie, worth $457.4 billion this year, will grow to $488.2 billion next year and $516.6 billion in 2009. The media services firm predicts online video and local search will drive 30% growth in internet ad expenditure... OnScreenAsia

Asia-Pacific adspend to hit record levels in 2010: Zenith

ZenithOptimedia, adspend in Asia-Pacific is set to hit record levels over the coming two years as the global decline steadies. Investment by advertisers across TV, print, outdoor, cinema, radio and online is expected to rise to $107.4 billion next... OnScreenAsia
Content

Ad slump’s impact on Indian TV

ZenithOptimedia report remained upbeat, predicting a rebound to 5.5 percent year-on-year growth already by 2010, and 5.8 percent in 2011. At time of writing, the outlook across Asia varies dramatically by market, Hong Kong managed to exceed 2007 figures... OnScreenAsia
Advertising

Changing tactics to net more viewers

ZenithOptimedia’s MD Partha Kabi says, “Earlier every channel was offering exactly the same content – a mix of everything for everyone. However lately channels have realised that advertisers can easily supplement one channel for the other and hence have... OnScreenAsia
Advertising - Research

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