singapore

A Multi Sensory Approach To Helping Customers Fall In Love With Your Brand - Singapore Marketer

Singapore, he heads Equal Strategy whose mission is to introduce environmental brand marketing – a 360 degree marketing experience - to the region’s businesses, brands and retailers. Editor, Jefrey Gomez, speaks with Simon to find out what exactly is... B2B News Asia
Equal Strategy - sensory branding - customer experience - music styling - retail - Singapore Marketer

How Hotels Seduce You - 8 Days

by Angeline Tse March 2009 Prior to our meeting with Simon Faure-Field, CEO of Equal Strategy, a company dedicated to creating quality consumer experiences, we assumed hotels played soporific muzak, and smelt of erm, Haze. But sitting in the lobby bar ... B2B News Asia
sensory - Singapore - hotel - fragrance - music - hospitality - Equal Strategy - brand experience

Moods SG Welcomes Simon A. Faure-Field As A Regular Branding Columnist

Singapore, September 2008 Equal Strategy’s CEO Simon Faure-Field has extended his journalism activities by contributing a regular comment column to “Moods.sg” the trade magazine of the regional bar industry. Moods.sg is a quarterly published, business-to-business... B2B News Asia
bar - industry - Simon Faure-Field - Singapore - marketing - branding - environment - customer - experience -

The Smell Guy - FHM Singapore

by Lim Sio Hui June 2008 What's that smell? Oh, just brand consultant Simon Faure-Field giving us the '360-degree branding.' You're a 'brand atmospherics' consultant for shops and hotels in Asia- what does that mean exactly? I help companies connect ... B2B News Asia
smell guy - FHM - brand consultant - 360-degree branding - atmospherics - Asia - brand loyalty - mood - ambi

Irdeto Collaborates with Glocal Media Network on Singapore’s FutureTV Initiative

Singapore FutureTV pilot to aggregate and deliver Asian video and music content to businesses and consumers across Asia Pacific; Glocal TV targets 20 million subscribers by end of 2010 Singapore, 3rd November, 2009 - Irdeto, a leading expert in content... B2B News Asia
Content management - FutureTV - content protection - Irdeto - Glocal TV

{InterLink}About B2B News|| Making Media Work through Music{/InterLink}

Singapore. “The DFS Series seminar was an opportune moment to discuss digital business models across the film, TV and music industries,” says Isa Seow, Managing Director, Centre for Content Protection. Speakers reiterated that paramount to the success... B2B News Asia
music - media - film - TV - content protection

TMS expands ‘TMS Academy’ concept to Beijing and Shanghai

Singapore 09 February 2010 - Having successfully implemented the roll-out of its ‘TMS Academy’ concept in Bangkok, Singapore and Sydney in recent months, TMS Asia Pacific is now poised to take the executive training concept into China. TMS CEO Andrew... B2B News Asia
human resources - recruitment - employment - executive training

Business Scents - South China Morning Post

Singapore-based, British-born businessman initially to provide music and voice-recorded messages for clients wanting a “consistent” image. That led to music styling and, since2005 the related field of scent branding. So convinced is he of gaining customer... B2B News Asia
Equal Strategy - sensory branding - music styling - scent branding - Hong Kong - South China Morning Post

Agoda and Frasers Hospitality Pte Ltd Announce Online Partnership

Agoda.com announced its online partnership with Frasers Hospitality Pte.,Ltd. Agoda.com, a leading, Asia-based, online hotel reservation service and part of Priceline.com (Nasdaq: PCLN), today announced an agreement with - Frasers Hospitality Pte Ltd, ... B2B News Asia
agoda - agoda.com - agoda company - agoda business - agoda partner - frasers - frasers hospitality

Using Scents To Earn More Dollars - The New Paper on Sunday

The New Paper on Sunday, Hedy Khoo June 2009 He believes smells & sounds can be used in branding WILL smelling something nice put you in the mood to spend? Brand consultant Simon Faure-Field, 38, of Equal Strategy is a firm believer that smells and ... B2B News Asia
branding - sensory experience - Equal Strategy - scents - sounds - multi-sensory experiences

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