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Out To Lunch With... Simon Faure-Field, CEO of Equal Strategy - Appetite

restaurants and hotels, to ‘create an imprint on customer sensibility and brand the overall experience.’ Sounds a little out there? We can assure you, quite truly, that his work is real and practical. It’s all to do with a new, niche area of business... B2B News Asia
sensory branding - experience - brand atmospherics - equal strategy - music - restaurants - hotels - olfact

Mai-BS (Thailand) works with AMTADA Hotel Bangkok

restaurants, several private river cruise boats and a fleet of rare old-timer cars. Its opening is planned for late 2010 and AMTADA is poised to give a new meaning to Thailand’s hospitality industry with new innovative service concepts which will allow... B2B News Asia
Thailand Hotel Consultant - Training Company - Asia Consultants

Agoda Partners With Carte Bleue To Give Members More Payment Options

Agoda.com announced a partnership with Carte Bleue, offering Agoda’s French members an additional method of secure online purchase. Agoda.com partners Carte Blue Agoda.com, a leading Asian hotel booking site and a part of Priceline.com (Nasdaq: PCLN), ... B2B News Asia
agoda - agoda.com - agoda company - agoda business - agoda partner - carte bleue - blue card

Agoda and Radisson Edwardian Partner Up

Agoda.com announced a partnership with Radisson Edwardian Hotels Agoda partnered Radisson Edwardian Agoda.com, a leading Asian hotel booking site and a part of Priceline.com (Nasdaq: PCLN), today announced a partnership with Radisson Edwardian Hotels, ... B2B News Asia
agoda - agoda.com - agoda company - agoda business - Radisson - Radisson Edwardian - hotel in england

With Audible and Olfactory Lures, One Marketer Helps Pull In Punters - The Bali Times

restaurants featuring stunning design, spectacular views, luxurious materials and excellent food. These properties are renowned for stimulating our senses of sight, touch and taste. Now, when the island’s tourism industry is bracing for the impact of... B2B News Asia
sensory - bali - experience - branding - hospitality - audible - scent - sound - asia - Equal Strategy

The Future Is Sensory - Hospitality Asia

June 2008 Smell and sound are the next big branding tools. Branding, as far as the hospitality business is concerned, is now no longer just about brand standards, logos on everything which can be monogrammed or even service excellence. In a business ... B2B News Asia
hospitality - sensory branding - Equal Strategy - customer experience - hotel - music styling - fragrance

The Smell Guy - FHM Singapore

by Lim Sio Hui June 2008 What's that smell? Oh, just brand consultant Simon Faure-Field giving us the '360-degree branding.' You're a 'brand atmospherics' consultant for shops and hotels in Asia- what does that mean exactly? I help companies connect ... B2B News Asia
smell guy - FHM - brand consultant - 360-degree branding - atmospherics - Asia - brand loyalty - mood - ambi

London Book Fair Restaurant Report

...of sunny days in London (seriously: I did not open my umbrella once), I can eat six days’ worth of terrific meals without much guidance, too. Here's a look at the pubs, foodie spots, and classic Indian restaurants where I ate while covering LBF 2009. External Source

London Book Fair Restaurant Report

...of sunny days in London (seriously: I did not open my umbrella once), I can eat six days’ worth of terrific meals without much guidance, too. Here's a look at the pubs, foodie spots, and classic Indian restaurants where I ate while covering LBF 2009. External Source

McCormick Place Gets New Food Service Provider

...osition Authority has granted a 10-year food services contract for McCormick Place and the Navy Pier to Chicago Restaurant Partners, a joint partnership including Levy Restaurants, Phil Stefani Signature Restaurants and Airport Restaurant Management. External Source




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