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A Multi Sensory Approach To Helping Customers Fall In Love With Your Brand - Singapore Marketer

July 2009 Brands find it increasingly difficult to differentiate and connect with their target market. With 83% of marketing budgets being spent on commercial communication that appeals to one sense – our eyes, 75% of our decisions are based upon what ... B2B News Asia
Equal Strategy - sensory branding - customer experience - music styling - retail - Singapore Marketer

Is French health system a model for U.S.?

Houston native Jennifer Hua gave birth to her first two children in Texas, and her last two in France. The Houston hospital looked like a luxury hotel. The hospital in Paris was a converted prison. Amenities aside, she prefers Paris. The American health ... External Source

Brennan accommodates Accor with IT support

The Accor Hotels hospitality group has selected business IT services company, Brennan, to supply it with IT support services in... External Source

BT to expand 2010 fiber rollout

The U.K. telco plans to double the rate of its next generation broadband fiber rollout, to help it safeguard jobs. External Source

Employers still grapple over IT pay, skills

While employers now hold bargaining power, increase in skills pool and lower salaries relate more to tech workers with generic skills, say HR execs. External Source

Inventor: SSL not to blame for security woes

newsmaker The Secure Sockets Layer has remained relevant since its release in 1995, says Taher Elgamal, and so-called 'broken' SSL has little to do with protocol. External Source

Handy iperf commands for quick network testing

The free network tool is among more easy-to-use tools on the Internet today. Here are some frequently used commands in iperf that you can use for quick network testing. External Source

Is offshoring to blame for job losses?

The recession has brought on an offshoring backlash. But an industry watcher argues other factors are harming U.K. IT careers even more. External Source

GSM/GPRS power amplifiers use CMOS technology

The IC Insider: Reverse engineering the Axiom AX502 CMOS power amplifier. External Source

LED lighting: panel debates quality versus cost

LED lighting can be great—but LEDs won’t make a replacement for screw-in light bulbs any time soon. External Source

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