pan pacific

New Balance Experience Store Uses the Equal Strategy Sensory Touch

Asia's leading 'environmental branding consultancy' Equal Strategy has helped New Balance to project a total sensory experience with a retro '50's and '60's look and feel in its Worlds first New Balance Experience Store in Beijing's historic Qianmen ... B2B News Asia
New Balance - Equal Strategy - experience store - sensory branding

With Audible and Olfactory Lures, One Marketer Helps Pull In Punters - The Bali Times

by Lia Stewart January 2009 NUSA DUA – Bali boasts some of the world’s most exotic resorts and a suite of famously atmospheric lounges and restaurants featuring stunning design, spectacular views, luxurious materials and excellent food. These properties ... B2B News Asia
sensory - bali - experience - branding - hospitality - audible - scent - sound - asia - Equal Strategy

Out To Lunch With... Simon Faure-Field, CEO of Equal Strategy - Appetite

by Sheryl Quek June 2008 You can’t see it, you can’t touch it. But Simon Faure-Field‘s chosen field is one that will affect how you feel through your sense of hearing and smell. His job is to create signature fragrances and customized music soundtracks, ... B2B News Asia
sensory branding - experience - brand atmospherics - equal strategy - music - restaurants - hotels - olfact

Business Scents - South China Morning Post

by Charmaine Chan February 2009 Companies are using ‘signature smells’ in a bid to win customers, writes Charmaine Chan. Simon Faure-Field talks brands. He tosses into conversation such terms as “brand extension”, “brand values”, “brand positioning”, ... B2B News Asia
Equal Strategy - sensory branding - music styling - scent branding - Hong Kong - South China Morning Post

A power supply can affect the fate of costly systems

Power supplies can be found in many different electronic devices, from children¡¦s toys to computers and office equipment to industrial equipment. They are used to convert electrical power from one form to another for proper device operation. Common ... ECN Asia
Test & Measurement

Pan Pacific KL renamed Seri Pacific Hotel

Pan Pacific Hotel Kuala Lumpur has been renamed Seri Pacific Hotel following the handing of the management and operations to Malaysian hotel management company, Residence Hotels & Resorts. The management agreement between RHR and Seri Pacific Corporation... TravelWeekly Asia

Pan Pacific and Johor end ties

Pan Pacific Hotels and Resorts and Johor Corporation are ending the management contract for the Puteri Pan Pacific Johor Bahru. Starting January 1, next year Johor Corporation will resume managing the property. Pan Pacific Hotels and Resorts will... TravelWeekly Asia

Pan Pacific Hotels adds to airline partnerships

Pan Pacific Hotels and Resorts will reward frequent flyers of Emirates, Etihad Airways, Jet Airways and Singapore Airlines when they stay at Pan Pacific’s hotels and resorts. As a member of Global Hotel Alliance, Pan Pacific will be awarding 500 miles... TravelWeekly Asia
Hotels

Pan Pacific Serviced Suites to open in Bangkok

Pan Pacific Serviced Suites is set to open its first property in Bangkok and the second in Asia-Pacific. Pan Pacific Serviced Suites Bangkok is slated to open in 2009 and will be the only serviced suites accommodation in Thailand where residents can... TravelWeekly Asia
Hotels

David Perry joins Pan Pacific, Singapore

Pan Pacific Singapore as resident manager. Perry was general manager of Melbourne's Hotel Como for five years before moving briefly to the South Yarra Hill Suites Townhouse Hotel. In a press statement, executive vice- president of Pan Pacific... TravelWeekly Asia
Hotels

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