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call centres


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GN Netcom’s Gold Membership in Avaya DevConnect enhances value delivery to UC customers in AsiaPac

 Development partnership by GN Netcom and Avaya to create innovative, IP-enabled Unified Communications applications for key contact centre and office markets in Asia Pacific GN Netcom, global manufacturer of innovative headset solutions marketed under ... B2B News Asia
Jabra - Avaya - headset - call centre - unified communication - office

Piccolo Hotel, the first marine-inspired contemporary lifestyle hotel in Kuala Lumpur

 Piccolo Hotel is the first marine-inspired contemporary lifestyle hotel in Kuala Lumpur. It is located strategically on Bintang Walk in the city’s major commercial district. The hotel's 168 guest rooms feature chic designs with the marine theme evident ... B2B News Asia
Hotel - Lifestyle hotel - Bintang Walk - Meeting rooms - Corporate meetings - Function rooms

The Future Is Sensory - Hospitality Asia

 June 2008 Smell and sound are the next big branding tools. Branding, as far as the hospitality business is concerned, is now no longer just about brand standards, logos on everything which can be monogrammed or even service excellence. In a business ... B2B News Asia
hospitality - sensory branding - Equal Strategy - customer experience - hotel - music styling - fragrance

{InterLink}About B2B News|| Making Media Work through Music{/InterLink}

 CCP at Asia Television Forum, Dec 2-3 Digital Future Series Conference – “The Role of Music in Film and TV,” Dec 2. Masterclass and Workshop with China Directors Li Qiankuan and Xiao Guiyun, Dec 3. The Centre for Content Protection (CCP) conducted the ... B2B News Asia
music - media - film - TV - content protection

Using Scents To Earn More Dollars - The New Paper on Sunday

 The New Paper on Sunday, Hedy Khoo June 2009 He believes smells & sounds can be used in branding WILL smelling something nice put you in the mood to spend? Brand consultant Simon Faure-Field, 38, of Equal Strategy is a firm believer that smells and ... B2B News Asia
branding - sensory experience - Equal Strategy - scents - sounds - multi-sensory experiences

Mobile healthcare market poised to boom in Asia Pacific.

 In a recent study, Solidiance estimated that the Asia mobile healthcare business is currently growing at 80% year on year. With a booming Asian aging but tech-friendly population mobile healthcare is poised to boom. In 2010 the Asia Pacific mobile healthcare ... B2B News Asia
medtech consulting Asia - mobile healthcare Asia - Solidiance -

New Balance Experience Store Uses the Equal Strategy Sensory Touch

 Asia's leading 'environmental branding consultancy' Equal Strategy has helped New Balance to project a total sensory experience with a retro '50's and '60's look and feel in its Worlds first New Balance Experience Store in Beijing's historic Qianmen ... B2B News Asia
New Balance - Equal Strategy - experience store - sensory branding

Out To Lunch With... Simon Faure-Field, CEO of Equal Strategy - Appetite

 by Sheryl Quek June 2008 You can’t see it, you can’t touch it. But Simon Faure-Field‘s chosen field is one that will affect how you feel through your sense of hearing and smell. His job is to create signature fragrances and customized music soundtracks, ... B2B News Asia
sensory branding - experience - brand atmospherics - equal strategy - music - restaurants - hotels - olfact

A Multi Sensory Approach To Helping Customers Fall In Love With Your Brand - Singapore Marketer

 July 2009 Brands find it increasingly difficult to differentiate and connect with their target market. With 83% of marketing budgets being spent on commercial communication that appeals to one sense – our eyes, 75% of our decisions are based upon what ... B2B News Asia
Equal Strategy - sensory branding - customer experience - music styling - retail - Singapore Marketer

Avaya acquires Agile Software

 US-based Avaya has acquired Agile Software NZ, the developer of Avaya's Contact Center Express system. External Source





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