casbaa atac

CASBAA and SNL Kagan alliance to promote Asia-Pacific multichannel video market growth

Hong Kong - CASBAA and SNL Kagan, provider of financial and operational information and insight on the global media and communications sector, announced a joint initiative to provide valuable market information to the broadcast and advertising industry ... OnScreenAsia
Content

CASBAA on the ATAC 2010

Hong Kong – Following the launch of the Asia TV Advertising Coalition (ATAC) in July this year, the CASBAA-led Coalition has issued a new edition of its core publication, 'Subscription TV Advertising Asia 2010'. The ATAC stakeholders encompass the ... OnScreenAsia
Content

CASBAA goes on the ATAC

For most media agencies there is no doubt that TV remains the most effective way to reach a large audience quickly and cost effectively. In a fragmented advertising world, across multiple countries, languages and media options, utilizing the highly targeted ... OnScreenAsia
Advertising - Research

Counting ad dollars in the wake of digitalisation

CASBAA ATAC project aims to demonstrate the value of pay TV audiences across the region in order to grow the percentage of revenues closer to the share of viewing,” said Petersen. She said if the audience measurement service was able to measure the... OnScreenAsia
Advertising - Research

Bullard joins ATAC team

Hong Kong - The Cable & Satellite Broadcasting Association of Asia (CASBAA) has announced the appointment of the Singapore-based international media consulting company P1 to lead the Association's advertising initiative, the Asia TV Advertising Coalition ... OnScreenAsia
Content

Fox launches One Stop Media

Anchored on three well-known brands – Star, Fox and National Geographic, Fox One Stop Media (FOSM) represents a diverse channel portfolio that claims more than 500 million cumulative subscribers in Asia and more than a billion cumulative subscribers ... OnScreenAsia
Advertising - Research

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