atac

CASBAA goes on the ATAC

ATAC). On behalf of the broadcasters, the advertising team at the Cable & Satellite Broadcasting Association of Asia (CASBAA) interviewed agency heads at most of the big media agencies and held a series of focus groups with the regional budget decision... OnScreenAsia
Advertising - Research

CASBAA and SNL Kagan alliance to promote Asia-Pacific multichannel video market growth

... CASBAA's dedicated advertising portal, ‘ATAC' (atac.casbaa.com), which represents the Asia TV Advertising Coalition (ATAC). With 44 subscription-based channels, ATAC represents the majority of regional TV advertising expenditure in Asia Pacific. OnScreenAsia
Content

CASBAA on the ATAC 2010

ATAC) in July this year, the CASBAA-led Coalition has issued a new edition of its core publication, 'Subscription TV Advertising Asia 2010'. The ATAC stakeholders encompass the vast majority of advertising spend on subscription TV across Asia, including... OnScreenAsia
Content

Bullard joins ATAC team

ATAC), effective immediately. P1 was founded by Peter Bullard to provide advisory services to media owners, content companies and those in related fields and industries. The company specialises in helping to identify and develop growth opportunities... OnScreenAsia
Content

Taxes, charges trim travel in Canada

ATAC) has released a detailed economic study showing Canadian travellers are being crushed by special charges and taxes that are reducing travel demand and undermining Canadian competitiveness. The report will have special significance in Australia,... TravelWeekly Asia
Airlines - Corporate Travel - Travel Agents - MICE

Travelworld rules Traveland

ATAC). The Traveland purchase has increased the Travelworld network to 350 independently-owned travel stores across Australia. Travelworld hopes to build the group's revenue to more than A$1 billion over the next 12 months with the addition of... TravelWeekly Asia
Travel Agents - Corporate Travel

Technology helps agents to sell from home

THE UK home-working agency group, Travel Counsellors, has launched in Australia and will move on to South Africa before turning its attention to Asia. Travel Counsellors has about 780 homeworking staff worldwide and sees itself as a technology-led global ... TravelWeekly Asia
Corporate Travel - Travel Agents

Counting ad dollars in the wake of digitalisation

ATAC) initiative is working together with the broadcasters and suppliers in several countries across the region to improve the measurement scenario. “Discussions with media planners confirmed that a credible revenue measurement service would have... OnScreenAsia
Advertising - Research

Clear Vision

atac RFID is a tag and inlay manufacturer that provides its products for use in several applications within the food and beverage logistics. Senior VP of RFID Christer Härkönen speaks to Asia Food Journal about the company’s current projects and his views... Asia Food Journal
Interview

Fox launches One Stop Media

ATAC initiative and are pushing to enhance the emerging markets and standardize data. He also said they are looking to increase their own in-house research by investing in data, and where possible, case studies. “If we have a high-profile, multi-platform... OnScreenAsia
Advertising - Research

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