Irdeto opens New Center of Excellence for Mobile DRM Technology in Asia

Irdeto enhances R&D resources and launches New Center of Excellence for DRM Technology to address security concerns about mobile devices and to facilitate wider access to Irdeto’s Cloakware DRM technology for Asian device manufacturers

Singapore, 29 January, 2010 – Irdeto , a leading expert in content and business model protection solutions and services, announced the launch of the Center of Excellence for Digital Rights Management (DRM) Technology in Asia. Located at the company’s Eastern headquarters in Beijing, China, the centre represents a significant expansion of R&D resources and reaffirms Irdeto’s commitment to the region and to the strengthening of R&D activity and customer support levels across Asia.

The new centre facilitates access to key mobile technologies for Irdeto’s broad spectrum of customers based in Asia. Device manufacturers can benefit from the ready access to latest Cloakware security technology, which can be customized to meet mobile market needs, secure content, protect Intellectual Property rights and to ensure continued generation of hard-won and new revenue streams.

“The DRM Center of Excellence is a key component of our R&D facilities in Beijing given the concentration of manufacturers in the Asian region with global focus. The centre demonstrates Irdeto’s commitment to the future growth of our operations across Asia and our determination to roll out cutting-edge technology solutions to our extensive client base in the region and worldwide,” said Graham Kill, CEO of Irdeto.

One key area that the new centre addresses is customer access to mobile DRM technologies for device manufacturers. In addition to the proven Windows Media offering, Irdeto recently launched the OMA DRM client for Google’s Android Operating System , which caters to the groundswell demand for Android-based mobile devices, smart phones, net books and other consumer electronic devices.

Another key area is in the development of solutions for Digital Transmission Content Protection over Internet Protocol(DTCP-IP) . Irdeto’s DTCP-IP solutions protect digital content to ensure that while content can be shared securely between mobile devices within a user’s home or a business office network, it cannot be shared with unauthorized users who are outside the network.

Commenting on the expansion of R&D resources and personnel, Graham Kill, CEO of Irdeto said: “Our customers are well-known manufacturers of brand name mobile devices who are largely based in Asia. When they require urgent support, our team at the centre is available to respond on very timely basis and to ensure smoother business operations for all.”

About Irdeto

Irdeto empowers companies to protect and monetize their digital assets and maximize return on content with innovative and reliable software technologies, content management and distribution solutions and end-to-end solutions and services. The company’s products include conditional access, digital rights management, business support systems and set-top box software solutions. More than 500 customers worldwide trust Irdeto to secure and enable the delivery of their valuable content across digital broadcast, IP, mobile, enterprise and government networks. Irdeto solutions currently enable simple to advanced business models on more than one billion devices and applications.

Through Irdeto’s product Cloakware, the company provides trusted security software and services to top-tier companies to protect their core digital assets that create revenue-generating business models. By keeping their core digital assets “cloaked” throughout creation, distribution and consumption, companies can protect their existing business models and create new sources of revenue. Cloakware protects billions of digital assets across servers, desktops and embedded devices that are deployed worldwide using our proven software security and services. Cloakware is the security cornerstone of many of the world's largest, most recognizable and technologically advanced companies.

Founded in 1969, Irdeto employs over 900 people in 25 offices across the globe, including the dual corporate headquarters in Amsterdam and Beijing. The company is a subsidiary of multinational media group Naspers (JSE: NPN), which includes a wide range of pay TV, Internet, instant-messaging, technology and publishing businesses. For more information, please visit www.irdeto.com.


For further information about Irdeto please contact:

Lei Liu, Sr. Marketing Manager - Asia Pacific, Irdeto
lei.liu@irdeto.com
T: +86 10 8527 6460
F: +86 10 8527 5685

Jun-Min Cheong, Professional Public Relations Singapore
jcheong@pprsingapore.com
T: +65-6222 2937

mobile DRM, smart phones, DRM, digital rights management, Irdeto, Cloakware, security technology